Kategorie: Business

The 5 most common ways of startup financing

Startups Alexander Pinker -
When you launch a startup, there are many aspects to consider. Especially in the area of startups, every step has to be carefully considered, because inexperienced founders often fail due to some...

3 Characteristics that every innovation manager needs

Business Alexander Pinker -
In times of constant change and digital transformation, innovation is becoming an essential factor in corporate strategy for many companies. The job description of an innovation manager was created in order to...

Introduction to Design Thinking

Innovation Management Alexander Pinker -
How does a company find out what makes its customers tick? The best method is to simply ask them questions. One method that has been gaining popularity for some time now is...

Innovation explained: Order in Store

Innovation Alexander Pinker -
In today's society, time is an increasingly important part of everyday life. Be it long office hours or limited mobility, it is not always possible to reach the shop during opening hours....

Brand Egg – a look at the personality of a company

Business Alexander Pinker -
Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies...

Digital heritage – a megatrend on the way to a business model

Business Alexander Pinker -
Digital heritage is on the rise. In times of the digital revolution and the fusion of analog and digital life, long-term data protection and storage is becoming more and more a trend....

Limits and risks of the retail digitisation

Innovation Alexander Pinker -
The digitisation of retail ensures that purchasing is accelerated and simplified. However, these benefits come along with some limitations and risks that need to be taken into account when launching an innovative...

Data – The problems and the search for solutions

Events Alexander Pinker -
Data shapes our future. By 2020, we will have arrived at 45 zettabytes, a figure equivalent to an incredible 45 trillion trillion gigabytes. If you look at the individual sectors, there seems...
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