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Kategorie: Business

Chatbots – Opportunities for retailers in eCommerce and at the POS

Artificial Intelligence Alexander Pinker -
Today, technology is evolving so fast that many retailers find it difficult to stay at the forefront of innovation. Chatbots, mobile payment, order-in-store - it soon seems as if new technologies are...

Start-ups and SMEs – how companies can learn from each other

Business Alexander Pinker -
In today's business world, new factors count that were unknown to classical entrepreneurship. The dynamics and agility of the individual processes are now a guarantee for the success of the company. Entrepreneurs...

Media Days 2017 – Innovation-Profiling – Crime Scene “Future” (Keynote)

Events Alexander Pinker -
Companies are facing new challenges. Innovation-Profiling helps them to identify trends and technical innovations at an early stage.

Virtual Reality in Event Management

Events Alexander Pinker -
Last weekend I was able to visit the Frankfurt Book Fair in Frankfurt together with one of my initiatives. While we presented Silicon Vilstal and  Farmers seek start-ups in hall 4 at...

Our digital life – a digina story

Events Alexander Pinker -
Digital services and devices are changing our lives more and more. On one day alone, we generate 2.5 trillion bytes and I suspect that this number has become obsolete again at this...

Customer needs in digital retail – after-sales

Innovation Alexander Pinker -
The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section of his shopping has had a fundamental impact...

Customer needs in digital retail – sales

Innovation Alexander Pinker -
In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase, while he searches for information and details, they...

Customer needs in digital retail – pre-sales

Innovation Alexander Pinker -
Retail is becoming increasingly digitalised. Omnichannel and cross-channel sales have long since become the standard in the connected world. But what is really important to the consumer and how do different generations...
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