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Kategorie: Innovation Management

Startups and SMEs – advantages of cooperation

Innovation Management Alexander Pinker -
Even if it often seems so, when you read the business press, innovation is not only meant for companies with large budgets. Medium-sized companies in particular must reinvent themselves in order to...

Start-ups and SMEs – how companies can learn from each other

Business Alexander Pinker -
In today's business world, new factors count that were unknown to classical entrepreneurship. The dynamics and agility of the individual processes are now a guarantee for the success of the company. Entrepreneurs...

Design Thinking – On the trail of the customer

Innovation Management Alexander Pinker -
Design Thinking is based on integrating the user into the processes of product development and innovation. It thereby encourages and demands joint creativity between companies and customers. But in order to make...

The digitisation of recruiting

Business Alexander Pinker -
Internet, whether on the computer or via mobile devices, is an integral part of today's world. Today it determines not only how we consume news, navigate the world, but also how we...

3 Characteristics that every innovation manager needs

Business Alexander Pinker -
In times of constant change and digital transformation, innovation is becoming an essential factor in corporate strategy for many companies. The job description of an innovation manager was created in order to...

Introduction to Design Thinking

Innovation Management Alexander Pinker -
How does a company find out what makes its customers tick? The best method is to simply ask them questions. One method that has been gaining popularity for some time now is...

Brand Egg – a look at the personality of a company

Business Alexander Pinker -
Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies...

Digital innovation in the event industry

Events Alexander Pinker -
What does the future of the event industry look like? Many sectors and industries have already made the transition to digital. Be it the often-mentioned music and media industries or in retail,...
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