Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

The digitisation of recruiting

Business Alexander Pinker -
Internet, whether on the computer or via mobile devices, is an integral part of today's world. Today it determines not only how we consume news, navigate the world, but also how we...

The 5 most common ways of startup financing

Startups Alexander Pinker -
When you launch a startup, there are many aspects to consider. Especially in the area of startups, every step has to be carefully considered, because inexperienced founders often fail due to some...

3 Characteristics that every innovation manager needs

Business Alexander Pinker -
In times of constant change and digital transformation, innovation is becoming an essential factor in corporate strategy for many companies. The job description of an innovation manager was created in order to...

AI Healthcare: Artificial Intelligence in Medicine

Artificial Intelligence Alexander Pinker -
With the rapid development of Artificial Intelligence, computer-aided processes are becoming increasingly interesting for many industries. Especially in medicine, machine learning and big data can do a lot to save lives.   If we...

Neuro User Experience – what UX Designer can learn from neuromarketing

Innovation Alexander Pinker -
A good user experience is the cornerstone of all business processes. From product design to marketing messages, user experience is the key to success. The better a company meets a customer's expectations,...

Introduction to Design Thinking

Innovation Management Alexander Pinker -
How does a company find out what makes its customers tick? The best method is to simply ask them questions. One method that has been gaining popularity for some time now is...

Innovation explained: Order in Store

Innovation Alexander Pinker -
In today's society, time is an increasingly important part of everyday life. Be it long office hours or limited mobility, it is not always possible to reach the shop during opening hours....

Brand Egg – a look at the personality of a company

Business Alexander Pinker -
Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies...
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Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.