Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

Interview with the digina team – digital danach

Introduction of the five-member conference team of digina 2017 at digital. danach, the independent information portal on the subject of digital bequests, online mourning and remembrance on the Internet.

3 Ways to optimize your chatbots

Chatbots are gaining ground. According to a current studies by Juniper Research, artificial intelligence and virtual assistants will revolutionize the service industry fundamentally by 2022. Companies can save up to $8 billion...

Innovation explained: Blockchain technology

If you look into the current articles in technology press and media, you can hardly get around the term blockchain. Many people refer to this innovative technology as the future of the...

Gartner Hype Cycle on the digital transformation of the workplace

More and more companies are gearing their processes up for digital transformation. The unlimited availability of data and information is transforming business models. But not only will processes and products become digital,...

Design Thinking – On the trail of the customer

Design Thinking is based on integrating the user into the processes of product development and innovation. It thereby encourages and demands joint creativity between companies and customers. But in order to make...

Neuromarketing – the revolution of market research

Neuromarketing consists of various components. On the one hand, there is psychological market research with a focus on information intake and on the other hand, there are methods of brain research that...

3 Digital Trends in the Media Industry

As one of the first industries to do so, the media industry was subject to digital change. Media companies had to reinvent themselves in the early stages of the digital revolution in...

The digitisation of recruiting

Internet, whether on the computer or via mobile devices, is an integral part of today's world. Today it determines not only how we consume news, navigate the world, but also how we...

Alexander Pinker

Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.