The next evolutionary step in AI-generated imagery is on the horizon: Midjourney V7 marks an exciting turning point for one of the most popular platforms in generative art. The new version, initially available only to a select group of users via alpha access, promises not just technical upgrades but a fundamentally new approach to the creative workflow. The platform is set to become faster, more flexible, and more personalised—without losing the artistic integrity it’s known for.
At the heart of the update lies the new draft mode. What previously took minutes could now be done in seconds: images generated ten times faster and at half the cost. This isn’t just a boost in efficiency—it’s a strategic tool for those who need to visualise ideas at high speed, whether in design, marketing, or creative brainstorming. “Draft” here doesn’t necessarily mean lower quality. While the final image fidelity in this mode remains somewhat unclear, it’s evident the focus is on speed and editability. Those seeking more can use the new “enhance” feature to turn a draft into a refined, high-resolution version—a smart compromise between prototype and polish.
Another highlight of V7 is its conversational prompting: the prompt bar automatically switches into dialogue mode, streamlining the creative process and making iteration faster and more intuitive. For even greater ease of use, the tool can now be operated by voice—a move toward a more accessible and fluid creative environment where ideas can pass seamlessly between human and machine.
For those in a rush, Midjourney is also introducing turbo mode. Here, every second counts—but at a price: it costs twice as much as previous jobs generated under version 6. At the other end of the spectrum is the relax mode, slower and more cost-effective. With this trio of speed settings, Midjourney offers a more adaptable system tailored to different use cases, depending on whether speed, quality or cost is the priority.
But Midjourney V7 doesn’t just bring speed—it brings style. For the first time, users can define their own aesthetic preferences. Over the course of a five-minute selection process, users choose images they like, which Midjourney then saves to shape future generations. This personalised style can be switched off at any time, giving creators full control over their visual identity without limiting their creative freedom.
Although there’s no confirmed date yet for the wider release of V7, one thing is already clear: Midjourney is positioning itself as a production-ready creative tool, not just for hobbyists but also for professional content creators. Speed, control, and personalisation are at the core—qualities that may well determine whether AI-generated art remains a curiosity or becomes a standard tool in the digital creative industry.
Post picture: Midjourney
