Today Meta announced that users can now post their NFTs on Instagram as well as Facebook. By connecting to a wallet, such as MetaMask, Coinbase or Dapper, the digital artwork can be published and connected to profiles.

The company has been experimenting with the ability to integrate on both platforms since May, despite NFT hype slowly subsiding. The test, which the company reported today, is a step in the direction of completely linking digital works to the world of Meta. Especially for the tech group’s Metaverse efforts, here’s an important piece of the puzzle.

Meta isn’t the only social media looking to adopt NFTs, however. However, while other platforms like Twitter and Reddit have focused on NFT-based avatars, Meta is trying to reach a broader audience by introducing features that allow people to easily show off their collectibles in a user-friendly way.

Zuckerberg and co’s plan is to support all major blockchains and wallets currently on the market to get more technology enthusiasts following the trend and finding their way back to the channels.

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