Traces of Change: Digital Healthcare and Health

The importance of a healthy lifestyle has changed fundamentally in recent decades. Today, health is a synonym for a self-determined and good life. While our grandparents also took care of nutrition and exercise, it has become a trend in recent years. Health has become a way of life that is also reflected in various building blocks of our society.

Whether the health programme of companies for their employees, the triumphal march of healthy fast food or self-monitoring by means of wearables. Health has become an issue for most people. People are actively involved in finding the best nutrition, measuring their pulse and meticulously evaluating their data. Yoga, freeletics and fitness studios are part of everyday life and a health-promoting world is a must.

The health megatrend produces enlightened, proactive people. This presents health experts with a new challenge, because the enlightened digital patient knows exactly what he wants and expects a modern, individual healthcare system.


Megatrend Health – Impact on the Industry

Not only in private life is health changing more and more. Algorithms, big data and innovative technologies are changing the entire industry. With new medicines, innovative dietary supplements and digital prostheses, we ensure that our lives are improved even in old age and that we become increasingly efficient.

Medicine will not only become more transparent, but also more technical and individual. Technologies play a major role in health care. 3D-Druck, Artificial Intelligence and immersive technologies such as Augmented Reality and Virtual Reality determine the medical landscape of the future. Digital technologies not only increase the efficiency of physicians, but also improve the interaction between patients and physicians.

The health megatrend will increasingly develop and require cooperation between physicians and informed patients.

Alexander Pinker
Alexander Pinker
Alexander Pinker is an innovation profiler, future strategist and media expert who helps companies understand the opportunities behind technologies such as artificial intelligence for the next five to ten years. He is the founder of the consulting firm "Alexander Pinker - Innovation Profiling", the innovation marketing agency "innovate! communication" and the news platform "Medialist Innovation". He is also the author of three books and a lecturer at the Technical University of Würzburg-Schweinfurt.

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