Tag: trading

Customer needs in digital retail – after-sales

The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section...

Customer needs in digital retail – sales

In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase,...

Limits and risks of the retail digitisation

The digitisation of retail ensures that purchasing is accelerated and simplified. However, these benefits come along with some limitations and risks that need to...