The after-sales phase is a central phase for the retail to ensure long-term customer loyalty. The perception that the consumer has in this section of his shopping has had a fundamental impact...
In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase, while he searches for information and details, they...
The digitisation of retail ensures that purchasing is accelerated and simplified. However, these benefits come along with some limitations and risks that need to be taken into account when launching an innovative...
