In an era where the new becomes the old in the blink of an eye, the world of business is facing an unprecedented challenge. The ability of a company not only to master this change, but also to shape it as a pioneer, will determine its place in the future.

More and more companies want to establish an innovation culture in their own business. With a focus on better business practices and increasing the efficiency and performance of the company, managers often completely overlook one source of innovation - the employees.