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Tag: product innovation

Digital product development – new approaches for the future

Augmented Reality Alexander Pinker -
A look at how new technologies - for example, virtual reality, augmented reality and 3D printing - are strengthening innovation in product development

Innovation marketing – what innovators can learn from neuromarketing

Allgemein Alexander Pinker -
The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.
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