Open Innovation, invites a symbiotic relationship in which the sharing of knowledge and resources forms the breeding ground for ground-breaking innovations. At the centre of this paradigm shift is a technology that promises nothing less than a revolution in the way we think, create and ultimately innovate: artificial intelligence, especially in its generative form.
Marketing innovations and new products can be particularly challenging for sales teams. This is because it is often difficult to convince customers of something that is new and unknown. In this article, we will discuss some of the unique challenges that can arise when marketing innovations and share some tips and tricks on how sales teams can overcome these challenges.
