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Tag: Neuropsychology

Acoustic brand management: The power of acoustic signals

Innovationmarketing Alexander Pinker -
The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.

Neuromarketing – the revolution of market research

Marketing Tips Alexander Pinker -
Neuromarketing consists of various components. On the one hand, there is psychological market research with a focus on information intake and on the other hand, there are methods of brain research that...
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