In order to remain successful on the market in the long term, companies must always take a look into the future. Futurology is nothing more than a study, a study of the traces of change.
Through the lecture "Looking for the Traces of Change" at the Henley Business School Munich I wanted to inspire the participants of the future and motivate them to play a central role in it.
Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies...
