Open Innovation, invites a symbiotic relationship in which the sharing of knowledge and resources forms the breeding ground for ground-breaking innovations. At the centre of this paradigm shift is a technology that promises nothing less than a revolution in the way we think, create and ultimately innovate: artificial intelligence, especially in its generative form.

Disruption has become a buzzword in recent years, which has both unsettled and driven many companies. But is disruption really necessary for innovation?