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Tag: IDEO

The Ten Faces of Innovation – the roles in a differentiated innovation culture

Innovation Culture Alexander Pinker -
In his book "The Ten Faces of Innovation" Tom Kelley gives deep insights into the different phases of innovation and change in companies.

Introduction to Design Thinking

Innovation Management Alexander Pinker -
How does a company find out what makes its customers tick? The best method is to simply ask them questions. One method that has been gaining popularity for some time now is...
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Eine Marke von Marke von AP Innovation-Profiling

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