The film industry, renowned for its glittering events and pursuit of the next big innovation, may be on the cusp of one of its most significant transformations yet. At the forefront of this change is OpenAI with its groundbreaking text-to-video generator, Sora, which has the potential to fundamentally alter the way movies are produced.
Hollywood may be facing labor challenges due to AI, but this technology has seamlessly woven its way into the fabric of film and TV for some time now. At SIGGRAPH in LA, the spotlight was on groundbreaking algorithmic and generative tools. It's clear that the creative realm of production is eager to welcome these innovations, provided they enhance rather than overshadow the artist's role.
