Through the lecture "Looking for the Traces of Change" at the Henley Business School Munich I wanted to inspire the participants of the future and motivate them to play a central role in it.
Design Thinking is based on integrating the user into the processes of product development and innovation. It thereby encourages and demands joint creativity between companies and customers. But in order to make...
How does a company find out what makes its customers tick? The best method is to simply ask them questions. One method that has been gaining popularity for some time now is...
