In an era where the new becomes the old in the blink of an eye, the world of business is facing an unprecedented challenge. The ability of a company not only to master this change, but also to shape it as a pioneer, will determine its place in the future.

With data-driven marketing, companies have the opportunity to optimise their marketing strategies and better understand their target audience, which can lead to higher conversion rates and stronger customer loyalty.

According to the Gartner Hype Cycle, the Small Data trend will become much more important in the next five to ten years. But what is behind it?

The cooperation between the out-of-home marketer WallDecaux and the data provider Adsquare merges digital transaction data with posters and OoH media.

Big Data offers the healthcare sector a variety of opportunities. Data Healthcare makes processes more efficient, patient-focused and cost-effective.