Tag: Customer

Open Innovation Process – of participants and ideas

With Open Innovation, the different focus of the participants can lead to more efficient and problem oriented ideas and solutions.

How to talk to customers when everyone is lying to you

Does my innovation really suit the market or the customer? This is a question that many companies ask themselves as they develop their business ideas. Rob Fitzpatrick, author of "The Mom Test"shows how this can be done.

Customer needs in digital retail – sales

In the sales phase, the aim is for companies to pick up their customers in the best possible way. While in the pre-purchase phase,...