Open Innovation, invites a symbiotic relationship in which the sharing of knowledge and resources forms the breeding ground for ground-breaking innovations. At the centre of this paradigm shift is a technology that promises nothing less than a revolution in the way we think, create and ultimately innovate: artificial intelligence, especially in its generative form.
The juice producer Eckes-Granini has now established its own "Innovation Space" to encourage its employees to introduce new ideas into the business process.