Tomorrow, the gates of IAA MOBILITY 2023 will swing open in Munich, unveiling a tantalizing glimpse into the near and distant future of automotive design and technology. And what a future it promises to be! Imagine strolling down the aisles, with every booth unfolding a story of innovation, vision, and electrification.

With the advent of the metaverse, the discussion of the car as the entertainment center of the future has come back into focus. VentureBeat has now published an exciting reflection that talks about the disruption of the automotive industry by the metaverse.

Immersive media, such as augmented reality and virtual reality, will fundamentally change the automotive industry and are already beginning to redefine the customer and employee experience.