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German Angst: Why we fear innovation and how we can free ourselves from it

Innovation Culture Alexander Pinker -
Innovations and technologies are an important part of our modern lives. From smartphones to social media to self-driving cars, there are always new developments that change our world. But despite the many benefits that innovations bring, there are still many people who are afraid of them - especially in Germany.

Selling the Future: Sales for Innovative Products and Ideas

Innovation Management Alexander Pinker -
Marketing innovations and new products can be particularly challenging for sales teams. This is because it is often difficult to convince customers of something that is new and unknown. In this article, we will discuss some of the unique challenges that can arise when marketing innovations and share some tips and tricks on how sales teams can overcome these challenges.

Generative AI – the new era of journalism?

Artificial Intelligence Alexander Pinker -
Journalism has changed dramatically in recent years, and not least through the use of artificial intelligence. Particularly exciting is the use of generative AI, which makes it possible to automatically generate texts written by humans. But what exactly is generative AI and how is it changing journalism?

The first steps to Industry 4.0

Innovation Alexander Pinker -
The fourth industrial revolution, also known as Industry 4.0, is on the rise. But many companies are wondering how they can successfully manage this step into the future. Don't worry, we've put together the first steps to Industry 4.0 for you!

Entertainment 2035: A vision of the future of the entertainment industry

Augmented Reality Alexander Pinker -
Welcome to the future of the entertainment industry in 2035! In this article, we have taken a journey into the future and looked around at what awaits us in the world of entertainment.

Virtual reality in therapy: How VR will revolutionize the system

Virtual Reality Alexander Pinker -
While technology is often seen as a cause of stress and a negative impact on health, there are also positive effects. Virtual reality (VR) in particular has the potential to enhance our well-being and help us recover from stressful situations.
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Word of the editor

Dear Readers,

Innovations are too often hard to grasp. Buzzwords go through the press and conference rooms, but no one can really explain what is behind them or how the current trends and developments can advance their own company or institution. Medialist Innovation therefore makes innovations, trends and the future tangible. With current news from business, technology and marketing, but also with podcast and video formats, we prepare you for the future. So dive into the tracks of change and let's shape the world of tomorrow together.

Yours

Alexander Pinker Innovation-Profiler & Future Strategist

Future

Technology

Generative AI – the new era of journalism?

Artificial Intelligence Alexander Pinker -
Journalism has changed dramatically in recent years, and not least through the use of artificial intelligence. Particularly exciting is the use of generative AI, which makes it possible to automatically generate texts written by humans. But what exactly is generative AI and how is it changing journalism?

The first steps to Industry 4.0

Innovation Alexander Pinker -
The fourth industrial revolution, also known as Industry 4.0, is on the rise. But many companies are wondering how they can successfully manage this step into the future. Don't worry, we've put together the first steps to Industry 4.0 for you!

Entertainment 2035: A vision of the future of the entertainment industry

Augmented Reality Alexander Pinker -
Welcome to the future of the entertainment industry in 2035! In this article, we have taken a journey into the future and looked around at what awaits us in the world of entertainment.

Virtual reality in therapy: How VR will revolutionize the system

Virtual Reality Alexander Pinker -
While technology is often seen as a cause of stress and a negative impact on health, there are also positive effects. Virtual reality (VR) in particular has the potential to enhance our well-being and help us recover from stressful situations.

Logistics 4.0: How companies can prepare for the future

Innovation Alexander Pinker -
The logistics industry is constantly changing, and it's exciting to see what developments will come our way in the near future. From autonomous vehicles to drone deliveries, there are many technologies that will change the way goods are moved.

Augmented Reality: How technology is revolutionizing product presentation

Augmented Reality Alexander Pinker -
As a technology trend in marketing, augmented reality (AR) is on everyone's lips. But what exactly is behind this term and how can it be used in product presentation?
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SHAPE OF TOMORROW - NEWSLETTER

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Business

German Angst: Why we fear innovation and how we can free ourselves from it

Alexander Pinker - 0
Innovations and technologies are an important part of our modern lives. From smartphones to social media to self-driving cars, there are always new developments that change our world. But despite the many benefits that innovations bring, there are still many people who are afraid of them - especially in Germany.

Selling the Future: Sales for Innovative Products and Ideas

Alexander Pinker - 0
Marketing innovations and new products can be particularly challenging for sales teams. This is because it is often difficult to convince customers of something that is new and unknown. In this article, we will discuss some of the unique challenges that can arise when marketing innovations and share some tips and tricks on how sales teams can overcome these challenges.

Entertainment 2035: A vision of the future of the entertainment industry

Alexander Pinker - 0
Welcome to the future of the entertainment industry in 2035! In this article, we have taken a journey into the future and looked around at what awaits us in the world of entertainment.

Managing and motivating innovative teams

Alexander Pinker - 0
As a leader, it's critical to manage your teams properly, especially when it comes to developing innovations. Discovering innovative ideas and products requires teams to be creative, agile and focused. But it takes more...

Experiential Shopping – The Future of Retail

Alexander Pinker - 0
Experiential shopping is an important trend in the future of retail, with customers looking for a holistic shopping experience. To be successful, retailers in Germany should take measures that excite consumers in the long term.

Are the Meta Glasses coming? – Meta acquires smart glass startup Luxexcel

Alexander Pinker - 0
Facebook's and Instagram's parent company Meta has acquired Dutch startup Luxexcel, which specializes in smart glasses.
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Marketing

Data driven marketing: maximise your marketing efforts through data analysis

Marketing Trends Alexander Pinker -
With data-driven marketing, companies have the opportunity to optimise their marketing strategies and better understand their target audience, which can lead to higher conversion rates and stronger customer loyalty.

The art of innovation marketing

Innovationmarketing Alexander Pinker -
Successfully marketing innovations is a major challenge. But some measures can help to make the unknown more tangible.

Horizon Media – how an agency relies on the metaverse

Augmented Reality Alexander Pinker -
When it comes to the metaverse, most companies are still looking for a good approach to finding a home for their brand in the virtual world. The Horizon Media agency wants to change that and is opening its own NFT, Metaverse and Web3 department to do just that.
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