User Experience Neuromarketing

Neuro User Experience – what UX Designer can learn from neuromarketing

A good user experience is the cornerstone of all business processes. From product design to marketing messages, user experience is the key to success. The better a company meets a customer's expectations, the more...

Innovation explained: Order in Store

In today's society, time is an increasingly important part of everyday life. Be it long office hours or limited mobility, it is not always possible to reach the shop during opening hours. For this...

Digital heritage – a megatrend on the way to a business model

Digital heritage is on the rise. In times of the digital revolution and the fusion of analog and digital life, long-term data protection and storage is becoming more and more a trend. While some...
Chatbots in der Unternehmenspraxis

Chatbots – Application scenarios in companies

Anyone who uses Facebook will have already met them - the chatbots. These digital dialogue systems are increasingly shaping the Internet world and revolutionizing the services and marketing activities of companies. But they are...
Grenzen der Digitalisierung des Handels

Limits and risks of the retail digitisation

The digitisation of retail ensures that purchasing is accelerated and simplified. However, these benefits come along with some limitations and risks that need to be taken into account when launching an innovative Omnichannel approach....