Kategorie: Marketing & Communication

In a world where technology and marketing go hand in hand, wearables are making their way into our daily lives and reshaping how companies convey their messages. From smartwatches to fitness trackers, these small devices have already permeated our routines, offering brands and marketers new avenues to connect with their target audiences.

The introduction of generative AI, such as ChatGPT or Midjourney, brings with it new forms of communication and interaction, which requires targeted change communication. This communication should address fears and concerns, highlight the added value of the technology and accompany employees through the change. Authenticity and transparency are crucial to successfully exploiting the synergy effect of man and machine in the digital transformation.

In the highly dynamic world of startups, communication strategy is critical to success. Nowadays, it is no longer enough to have an excellent product or an innovative service. It is equally important to communicate this effectively. And in this area, videos have established themselves as a key element.

Innovations are the key to the future. But what good are all these groundbreaking inventions if they can't be made tangible for the general public? It's time we set out to ensure that everyone can benefit from the latest innovations.

With data-driven marketing, companies have the opportunity to optimise their marketing strategies and better understand their target audience, which can lead to higher conversion rates and stronger customer loyalty.

Successfully marketing innovations is a major challenge. But some measures can help to make the unknown more tangible.

When it comes to the metaverse, most companies are still looking for a good approach to finding a home for their brand in the virtual world. The Horizon Media agency wants to change that and is opening its own NFT, Metaverse and Web3 department to do just that.

In today's world, it is the task of all companies to attract the attention of potential applicants and to convince them of their merits. But how can this be achieved? These three companies are living creative recruiting.