Kategorie: Marketing Trends

What role does the metaverse play for marketing? Meta has now invited advertisers and agencies to a round table discussion to explore the opportunities with them.

"Die Hard" icon Bruce Willis has a new role in a Russian commercial. But he didn't have to enter a film set for it, instead he licenses his face for the innovative Deep Fake commercial.

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

What does the future of the content management system look like? One trend that fits wonderfully into our networked and individualized world is the headless CMS.

The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.

Gartner yesterday published the marketing trends from 2021, laying the foundation for brand management in the "new normal".

What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".