Marketing innovations and new products can be particularly challenging for sales teams. This is because it is often difficult to convince customers of something that is new and unknown. In this article, we will discuss some of the unique challenges that can arise when marketing innovations and share some tips and tricks on how sales teams can overcome these challenges.

With data-driven marketing, companies have the opportunity to optimise their marketing strategies and better understand their target audience, which can lead to higher conversion rates and stronger customer loyalty.