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Tag: Customer Loyalty

Experiential Shopping – The Future of Retail

Retail Alexander Pinker -
Experiential shopping is an important trend in the future of retail, with customers looking for a holistic shopping experience. To be successful, retailers in Germany should take measures that excite consumers in the long term.

What we can learn from the gaming industry when it comes to customer loyalty

Innovationmarketing Alexander Pinker -
The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Traces of change: Individualisation

Innovation Alexander Pinker -
Today's customers are looking for their own niche. They want to stand out from the crowd. The megatrend individualization reflects this development.
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