Kategorie: Technology

Customer needs in digital retail – pre-sales

Retail is becoming increasingly digitalised. Omnichannel and cross-channel sales have long since become the standard in the connected world. But what is really important to the consumer and how do different generations...

3 Ways to optimize your chatbots

Chatbots are gaining ground. According to a current studies by Juniper Research, artificial intelligence and virtual assistants will revolutionize the service industry fundamentally by 2022. Companies can save up to $8 billion...

Innovation explained: Blockchain technology

If you look into the current articles in technology press and media, you can hardly get around the term blockchain. Many people refer to this innovative technology as the future of the...

Gartner Hype Cycle on the digital transformation of the workplace

More and more companies are gearing their processes up for digital transformation. The unlimited availability of data and information is transforming business models. But not only will processes and products become digital,...

3 Digital Trends in the Media Industry

As one of the first industries to do so, the media industry was subject to digital change. Media companies had to reinvent themselves in the early stages of the digital revolution in...

AI Healthcare: Artificial Intelligence in Medicine

With the rapid development of Artificial Intelligence, computer-aided processes are becoming increasingly interesting for many industries. Especially in medicine, machine learning and big data can do a lot to save lives.   If we...

Neuro User Experience – what UX Designer can learn from neuromarketing

A good user experience is the cornerstone of all business processes. From product design to marketing messages, user experience is the key to success. The better a company meets a customer's expectations,...

Innovation explained: Order in Store

In today's society, time is an increasingly important part of everyday life. Be it long office hours or limited mobility, it is not always possible to reach the shop during opening hours....
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