Kategorie: Technology

Gartner Hype Cycle on the digital transformation of the workplace

More and more companies are gearing their processes up for digital transformation. The unlimited availability of data and information is transforming business models. But not only will processes and products become digital,...

3 Digital Trends in the Media Industry

As one of the first industries to do so, the media industry was subject to digital change. Media companies had to reinvent themselves in the early stages of the digital revolution in...

AI Healthcare: Artificial Intelligence in Medicine

With the rapid development of Artificial Intelligence, computer-aided processes are becoming increasingly interesting for many industries. Especially in medicine, machine learning and big data can do a lot to save lives.   If we...

Neuro User Experience – what UX Designer can learn from neuromarketing

A good user experience is the cornerstone of all business processes. From product design to marketing messages, user experience is the key to success. The better a company meets a customer's expectations,...

Innovation explained: Order in Store

In today's society, time is an increasingly important part of everyday life. Be it long office hours or limited mobility, it is not always possible to reach the shop during opening hours....

Digital heritage – a megatrend on the way to a business model

Digital heritage is on the rise. In times of the digital revolution and the fusion of analog and digital life, long-term data protection and storage is becoming more and more a trend....

Chatbots – Application scenarios in companies

Anyone who uses Facebook will have already met them - the chatbots. These digital dialogue systems are increasingly shaping the Internet world and revolutionizing the services and marketing activities of companies. But...

Limits and risks of the retail digitisation

The digitisation of retail ensures that purchasing is accelerated and simplified. However, these benefits come along with some limitations and risks that need to be taken into account when launching an innovative...
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