Kategorie: Marketing Trends

In the swiftly evolving landscape of innovation management, LinkedIn emerges as an indispensable compass, guiding leaders, innovation managers, and visionary entrepreneurs. This professional network, once a mere platform for career connections, has metamorphosed into a vibrant epicenter of knowledge and inspiration.

As we head towards the swift conclusion of this year, let's cast our gaze upon emerging marketing trends that will define the landscape in the years to come.

In an era increasingly shaped by artificial intelligence, YouTube is cautiously stepping into the realm of responsible AI innovation. The company aims to harness the creative potential of generative AI while safeguarding its community's safety. This endeavor is not just a technological advancement but a commitment to responsible conduct.

In a world where technology and marketing go hand in hand, wearables are making their way into our daily lives and reshaping how companies convey their messages. From smartwatches to fitness trackers, these small devices have already permeated our routines, offering brands and marketers new avenues to connect with their target audiences.

With data-driven marketing, companies have the opportunity to optimise their marketing strategies and better understand their target audience, which can lead to higher conversion rates and stronger customer loyalty.

When it comes to the metaverse, most companies are still looking for a good approach to finding a home for their brand in the virtual world. The Horizon Media agency wants to change that and is opening its own NFT, Metaverse and Web3 department to do just that.

What role does the metaverse play for marketing? Meta has now invited advertisers and agencies to a round table discussion to explore the opportunities with them.

"Die Hard" icon Bruce Willis has a new role in a Russian commercial. But he didn't have to enter a film set for it, instead he licenses his face for the innovative Deep Fake commercial.