Kategorie: Marketing Trends

What was once just a search bar is now becoming a digital assistant. In September 2025, Google began rolling out its most significant browser update to date: the deep integration of Gemini into the Chrome browser. While it may seem like a handy new feature on the surface, this development marks a fundamental shift in how we interact with the internet. Chrome is no longer just a window to the web – with Gemini, it becomes a co-pilot for everyday digital life.

Internet search in Germany is undergoing a historic turning point in 2025. A large-scale study by technology company Yext, published in July under the title “The Rise of the AI Search Archetypes”, documents a profound shift in how people access information.

Few concepts have spread so swiftly among web developers, SEO experts and AI specialists as “llms.txt”. Behind this unassuming text file lies an idea that could reshape how websites interact with large language models (LLMs).

Unveiled at Google I/O last week, Veo 3 is the latest and most advanced generative video model from Google DeepMind—and it’s making waves across creative and tech communities alike. This groundbreaking AI is not just about producing realistic visuals; it marks a turning point in how videos are imagined, directed and delivered. From hyperrealistic scenes to full audio production and precise editing controls, Veo 3 positions itself as the new benchmark in AI-driven video generation.

Germany’s media landscape is undergoing a quiet but profound transformation. More and more broadcasters, streaming platforms and production companies are integrating artificial intelligence into their editorial and creative workflows. While AI is already a staple in areas like content recommendations, transcription and trailer generation, a bolder wave is emerging—one that goes far beyond technical assistance. At the forefront is RTL Deutschland.

OpenAI has unveiled Sora, a groundbreaking AI-powered video generator that allows users to create high-quality video content from simple text prompts. First introduced in the United States in late 2024, Sora became available to users in the European Union, the United Kingdom, Switzerland, Norway, Liechtenstein, and Iceland in February 2025.

The release of OpenAI’s o1 model marks a transformative moment in the evolution of intelligent AI systems. With this upgrade, OpenAI has propelled ChatGPT’s capabilities to new heights, offering unprecedented problem-solving precision and faster response times.

Film production is undergoing an exciting transformation with the use of artificial intelligence. In a groundbreaking partnership, Lionsgate and Runway have teamed up to explore new ways to incorporate AI into the creative process.