Alexander Pinker
Alexander Pinker
Innovation-Profiler & Future Strategist

Digitization Expert, Innovation-Profiler, Futurist, Innovation and Marketing Consultant, New Media Specialist & Startup Business Enabler.

Work Experience
CEO & Founder
2011 - now
Medialist Innovation Group

As a trend scout and mindsetter, Alexander Pinker gives companies an insight into the current trends and technologies that will shape the world of tomorrow via Medialist Innovation in the form of keynotes and current reporting. The news platform deals with topics such as digitisation, customer journeys, trends, start-ups and digital brand positioning.

Innovation-Profiler & Future Strategist
2019 - now
Alexander Pinker - Innovation-Profiler

As an innovation profiler and future strategist, Alexander Pinker helps companies to recognize the traces of change at an early stage and to establish an innovation culture. Together we search for current future trends and technologies, develop innovative ideas and concepts or look for suitable partners for their realization.

Founder & Innovation Branding Strategist
2020 - today
innovate! communication

Agency with focus on internal and external Innovation Marketing, Positioning and Innovation Branding.

Lecturer "Trend- and Innovationmanagement"
2017 - now
University of Applied Sciences Wuerzburg-Schweinfurt

Lecturer in "Trend- and Innovationmanagement" at the University of Applied Sciences Wuerzburg-Schweinfurt.

Founding Member & Foresight Expert
2019 - 2020
Futures Space

A collaborative network of futurists and forward thinkers ready to tackle future challenges together.

Projekt Manager Multimedia & New Technology
2015 - 2019

Responsible for developing communication strategies including audio-visual, media and online projects, aiming for a long-term brand positioning and improved company image. Development and implementation of digital communication and brand strategies.

Volunteer Work
Board Member
2015 - now
Startup-Network SUN e.V.

Voluntary work as board member of the startup network SUN. Responsible for the communication and strategic coordination of the 11 SUN regional groups in Germany and England and the approx. 900 members.

Education & Qualifications
Master of Science
2013 - 2016
FOM University for Economics & Management

Corporate Communication

Bachelor of Arts
2009 - 2013
FHWS - University of Applied Sciences Wuerzburg-Schweinfurt

Media Management

2018 - 2019
Questrom School of Business, Boston University

Digital Leadership


“Innovations are characterized by an incredible novelty and complexity. It is what drives me to illustrate this complexity for companies and the general public and to make them aware of the future.”

Alexander Pinker is an innovation profiler, futurist, new media specialist and start-up expert. Pinker was born in 1989 and has been working in cross-media communication and innovation and marketing consulting for several years. He founded the company “Medialist” in 2011 during his Bachelor of Arts studies in media management at the University of Applied Sciences Wuerzburg-Schweinfurt. He completed his academic education with a part-time Master of Science in Corporate Communications at the University of Economics and Management (FOM). Here he wrote his Master’s thesis on “Innovations in Retail”, in which he developed innovative customer journeys and customer segments on the basis of comprehensive trend and consumer research, exemplary for food and fashion retailing. He finished his studies as one of the best in his class.

Also in 2011, Alexander Pinker started working for GMM AG as project manager for multimedia and new technologies. In this field, he has focused on cross-media storytelling, strategic communication and innovative multimedia forms of communication.

Since 2015, Pinker has been a member of the board of the Startup-Network SUN e. V., which helps active and future founders, entrepreneurs, investors and mentors from different branches and in different phases of the foundation and supports them voluntary as a business enabler on their way through the corporate world. The association, which operates throughout Europe, currently has around 1,000 members.

Since 2017, Pinker has been a lecturer at the University of Applied Sciences Wuerzburg-Schweinfurt in the subject “Innovation and Trend Management”.