Film production is undergoing an exciting transformation with the use of artificial intelligence. In a groundbreaking partnership, Lionsgate and Runway have teamed up to explore new ways to incorporate AI into the creative process. The aim of this collaboration is to develop and train a custom AI model, based on Lionsgate’s exclusive catalog. This model is designed to assist filmmakers, directors, and other creatives at the studio by enhancing and expanding their work.
Using Runway’s advanced technology, cinematic videos can now be generated and further refined with a suite of controllable tools. These innovative tools open up entirely new possibilities in the creative workflow. Michael Burns, vice chair of Lionsgate, emphasized that the partnership with Runway is considered visionary: “Several of our filmmakers are already excited about the potential applications, especially in pre-production and post-production.” For Lionsgate, AI is seen as a powerful tool to enhance and supplement existing operations.
Runway shares the excitement about this collaboration. “Our goal is to provide artists and creators with the best tools to enable new ways of storytelling,” said Cristóbal Valenzuela, co-founder and CEO of Runway. The combination of Runway’s technological excellence and Lionsgate’s creative potential could pave the way for entirely new forms of cinematic storytelling.
But this partnership between Lionsgate and Runway is just the beginning. Both companies are considering making the developed models available for licensing to individual creators and studios. This would allow creatives to develop their own AI models and bring their visions to life using the latest technology. This collaboration could fundamentally change how films are produced in the future, advancing the role of artificial intelligence in the world of cinema.
Post picture: Runway
