Alexander Pinker is an innovation profiler, future strategist and start-up expert. He advises companies on innovations, technologies and emerging trends and founded Medialist Innovation in 2011, which specialises in trend scouting, foresight and digital mindsetting. As a board member of the startup network SUN, an honorary initiative to promote the founder spirit in Germany, he has gained deep insights into companies of various sizes and industries. He combines the imagination of the creative with the analytical eye of the consultant and goes on a search with companies for traces of change and their individual innovation profile. In this way, he paves their way into the future and enables them to collaborate with start-ups, spin-offs or the competition. Pinker is Founding Member and Foresight Expert at Futures Space, lecturer at the University of Applied Sciences Würzburg-Schweinfurt and author of the book "Innovations in Retailing - Innovation Technologies and Digital Strategies for Retailers".