Kategorie: Augmented Reality

It's been a few years since Google launched their first attempt at augmented reality. Google Glass, despite promising features, was a flop. The constant use of built-in video cameras, the lack of understanding for users. But now the tech company wants to get it right and is experimenting with new possibilities in AR.

With the update of their app, IKEA creates another revolution in augmented reality. In just a few steps, you can now not only have a digital copy of your own room, but also simply replace your own furniture with IKEA's in it.

When it comes to the metaverse, most companies are still looking for a good approach to finding a home for their brand in the virtual world. The Horizon Media agency wants to change that and is opening its own NFT, Metaverse and Web3 department to do just that.

Meta has announced the cancellation of their plans AR glasses with the working name "Project Nazare". They want to change their focus a bit to have more time for more thoughtful glasses.

NASA has teleported medical doctor Dr. Schmid and others to the ISS as holograms to talk to the crew. A breakthrough in both holoportation and telemedicine.

With the advent of the metaverse, the discussion of the car as the entertainment center of the future has come back into focus. VentureBeat has now published an exciting reflection that talks about the disruption of the automotive industry by the metaverse.

Snapchat is working on a new feature called "Custom Landmarkers," which will allow select creators to create unique AR experiences at regional locations, stores and landmarks.

Hyundai Motor combines metaverse and mobility in Metamobility. The company explained how this will work at CES 2022.