Kategorie: Augmented Reality

Welcome to the future of the entertainment industry in 2035! In this article, we have taken a journey into the future and looked around at what awaits us in the world of entertainment.

As a technology trend in marketing, augmented reality (AR) is on everyone's lips. But what exactly is behind this term and how can it be used in product presentation?

Have you ever wondered which science fiction ideas have already become reality? From the development of the Internet to the use of robots and drones, science fiction has produced many ideas that are now part of our everyday lives. In our article, we'll take you on a journey through the world of science fiction and show you which technologies were predicted by visionaries and are now part of our lives.

Can you really bring mixed reality and classic driving together? At the Web Summit 2022, BMW presented an MR project that can turn driving into an immersive experience while sitting in a normal car.

I think with most of us the first aid course is already a little bit ago. This, of course, poses a great danger, as we would not know how to react in an emergency? Social media pioneer and AR pioneer Snapchat has now presented an innovative augmented reality lens called CP(A)R, which can extremely help us save lives in the situation described.

According to recent reports, Apple's headset will literally give us superpowers. The mixed reality device is said to make sound waves, Wi-Fi signals and even gas leaks visible.

When it comes to entertainment, Walt Disney has not only been a pioneer for many decades, but also a creator. From the early beginnings of animated films to today in the fields of robotics and digitization, they are breaking new and sometimes unusual ground.

Today, Chinese automaker NIO announced that its new augmented reality glasses, which it developed in partnership with startup Nreal, will bring a whole new 3D experience to cars.