Kategorie: Marketing Tips

Guerilla Recruiting – using creativity to stand out in the war for talent

In today's world, it is the task of all companies to attract the attention of potential applicants and to convince them of their merits. But how can this be achieved? These three companies are living creative recruiting.

Hooked: How to Build Habit-Forming Products

Nir Eyal's book "Hooked: How to Build Habit-Forming Products" is an incredibly interesting work to show how to build a unique product.

With artificial intelligence to the personalized brand

In an age of information overload, new marketing strategies are needed to make your brand stand out. Artificial intelligence offers great potential for personalized and individual brand management.

Podcasts in internal communication – an appeal for internal innovation marketing

Innovations only work if they are also communicated internally. This article is an appeal for well thought-out communication - for example, through internal company podcasts.

What we can learn from the gaming industry when it comes to customer loyalty

The gaming industry has fascinated people for decades. For their innovations, companies can learn a lot from them in terms of customer loyalty.

Google Ads FLoC – the end of cookie-based and personalized advertising

Google Ads recently announced that they will no longer be serving personalized ads. The future is called FLoC.

Marketing 4.0: Moving from Traditional to Digital

What does modern marketing look like and what do you have to pay attention to in customer-centric branding? Marketing specialist Philip Kotler and his co-authors answer these questions in their book "Marketing 4.0: Moving from Traditional to Digital".

How startups create a brand experience

With a well thought-out brand experience, startups manage to optimally position their company and drive their marketing forward.
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