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Kategorie: Innovationmarketing

More than science fiction – How visions of the future from Germany 1900 are reality today

Innovationmarketing Alexander Pinker -
In 1900, the Hildebrands chocolate factory launched a futuristic campaign on the theme of "Germany in the year 2000" - the visions of the future of that time are in part already reality today.

Internal communication – key factor for innovation

Innovation Culture Alexander Pinker -
Innovation does not work without the employees. For this reason, well thought-out and innovation-oriented internal communication is required.

Digital Transformation – It Does Not Work Without the Employees

Innovation Culture Alexander Pinker -
With the advancing technological change, companies have to pick up their employees early and sensitize them for the change.

The Future of Marketing – A Kubernetik

Innovation Alexander Pinker -
Which trends are particularly relevant for marketing in the future? Many factors play a role and a Kubernetik helps to recognize correlations.

Technology trends in marketing

Artificial Intelligence Alexander Pinker -
Technologies such as Virtual Reality, Edge Computing and AI are changing our companies and are not stopping at marketing.

Tradition and innovation – how Bavaria promotes its industry location

Innovation Alexander Pinker -
Communicating innovations is not always so easy. In its location campaign, Invest in Bavaria shows how marketing can work.

Acoustic brand management: The power of acoustic signals

Innovationmarketing Alexander Pinker -
The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.

Social media marketing for startups – the search for emotions and added value

Innovationmarketing Alexander Pinker -
Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!
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