Brand Egg – a look at the personality of a company

Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies are not...
Chatbot Marketing für Startups

Chatbot Marketing for Startups

Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that fade away...
Innovation im Marketing

Innovation in marketing – 3 tips for companies and marketers

Our world is flooded with information. It is therefore necessary to break new ground and develop innovative marketing campaigns.
Social Media Marketing

Social media marketing for startups – the search for emotions and added value

Social media holds some potential for startups. In order to optimize their own positioning, there are therefore a few tricks for founders!
Auditives Marketing

Acoustic brand management: The power of acoustic signals

The battle for the customer's attention is a tough one. According to neuromarketing, acoustic brand management can play a major role.