Neuromarketing in der Innovation

Innovation marketing – what innovators can learn from neuromarketing

The search for something new is a basic prerequisite for innovation marketing. However, many start-ups and companies find it difficult to communicate these innovations to their customers or employees. Neuromarketing helps here.
User Experience Neuromarketing

Neuro User Experience – what UX Designer can learn from neuromarketing

A good user experience is the cornerstone of all business processes. From product design to marketing messages, user experience is the key to success. The better a company meets a customer's expectations, the more...
Branding of the Mind

Branding of the Mind – The Power of Continuity

A memorable and recognizable branding is one of the most important marketing missions. In the agencies and departments, words such as "Top of Mind","Brand Recognition" and many other technical jargon are often used. They...
Neuromarketing in der Marktforschung

Neuromarketing – the revolution of market research

Neuromarketing consists of various components. On the one hand, there is psychological market research with a focus on information intake and on the other hand, there are methods of brain research that have been...
Startup Marketing und die Schemata

Startup Marketing – The Power of Schemas

Startups are characterized by a high degree of innovation. This often makes it difficult for them in marketing. This can be remedied by means of so-called schemes.