Germany is a country of mobility. Whether in aviation or the automotive industry, everything that moves has a long tradition in our country. So it’s no wonder that “Made in Germany” will also be of interest to Tesla and Elon Musk in the future. As announced this week, Musk plans to build the Europa-Gigafabrik in Brandenburg.
When you think of large industrial cities, Brandenburg doesn’t immediately come to mind, but despite everything, Brandenburg’s Grünheide is to become the home of Tesla’s official gigafactory from 2021. Both electric cars and batteries are to be built here in the future.
A clever move by Musk to go to the area of the competition, albeit with a little safety distance to BMW, Audi and Co. Despite the distance between Munich, Ingolstadt, Wolfsburg and Stuttgart to Brandenburg, the specialists of the automotive industry are still in the state. In order to bring Tesla even further in terms of engineering performance, it needs the right specialists and the US company will find them with us.
In the first stage, more than 3,000 jobs are planned, and up to 8,000 could be created after expansion. EU subsidies are also under discussion.
What does this mean for our country?
Germany often finds it difficult to come up with new ideas and be open to change. The German Angst that I like to mention so much can be felt in many areas. Also the message of the Gigafaktory, which would like to settle in Germany, was not taken up by all media with largest joy.
Despite everything this development will do our country good. Through his innovative power and his sometimes unusual ideas, Elon Musk is a role model for the current innovation industry. This way of thinking and working is therefore a new beginning for many specialists who will work for Tesla in Brandenburg. As with Google, when they increasingly brought their corporate culture into the world, Tesla’s expansion will mean changes in tomorrow’s world of work, not only reviving the infrastructure around Belin/Brandenburg, but also changing the way employees, suppliers and customers think.
Post picture: imago images/VCG