Our world is changing. Disruption, innovation and technological progress do not only characterize our everyday life and professional life, but also all areas of our society. In today's world it is no longer just a matter of keeping pace, you have to be one step ahead of the competition and recognize trends at an early stage. We have to go through life with our eyes wide open in order not to miss out on this potential of our digitizing time. Too often we are so focused on the here and now that we simply miss our chance to change or improve the world.

“Medialist – Innovation Profiling” helps to identify the traces of change at an early stage and to establish an innovation culture in companies. For this we use the innovation profiling method.

Medialist was founded in 2011 as a consulting firm for communication, digital transformation and innovation. Since its foundation, Alexander Pinker has been working on innovations and disruptive ideas that will shape the company of the future. In order to make this possible, it is always important to keep an eye on the latest technology, start-up scene and communication and to recognize and evaluate and interpret the traces of change with the innovation profiler's view.

In order to help you find your way into the business world of tomorrow, you will find on this page not only information about the range of services offered by Medialist, which ranges from keynotes and innovation workshops to Idea Evaulation for companies and start-ups, but also information about current trends and developments in the fields of technology, business, innovation and start-ups.



Entrepreneurs need a precise plan for their innovations in which direction they have to go. You need a profile. But how do you do it? In our opinion, innovation management has a lot to do with profiling. Profiling in criminology is the creation, updating and use of so-called profiles for the collection, analysis and evaluation of information. The profiler takes the perspective of the offender to reconstruct and interpret his behaviour. We do similar things in Innovation-Profiling, we talk to our customers, look at the market and draw the appropriate conclusions for your innovation.

Contact us…

Whether with a good idea that you would like to have evaluated, or with a request for a presentation, a keynote or a workshop, we look forward to hearing from you. Or just say “hello” and ask for a topic, which we should discuss in the blog.