Last weekend I was able to visit the Frankfurt Book Fair in Frankfurt together with one of my initiatives. While we presented Silicon Vilstal and Farmers seek start-ups in hall 4 at the Arts+, one thing was obvious to me. The future of the event industry belongs to Virtual Reality.
As one of the first industries to do so, the media industry was subject to digital change. Media companies had to reinvent themselves in the early stages of the digital revolution in order to survive. Problems such as the dying of newspapers, but also the fundamental change in consumer behaviour have made the industry faster and more innovative. The waves of digitalisation have left a fundamental mark on the media landscape to this day. But change never ends – these three trends will revolutionize the media industry next.