Today, technology is evolving so fast that many retailers find it difficult to stay at the forefront of innovation. Chatbots, mobile payment, order-in-store – it soon seems as if new technologies are being added on a daily basis, so it can often be difficult to decide which trend to jump on or what is just a fad.
Thanks to Microsoft, Slack and Facebook’s efforts, as well as Facebook’s decision to integrate chatbot capabilities into their Messenger, we experienced an unprecedented hype for the smart bots in 2016. The use of artificial intelligence and the ability to communicate in natural language with a machine – it feels like we are experiencing the future. But this future is not only for Silicon Valley gigs or the big corporations. In fact, anyone can program a chatbot without any special programming skills.
Chatbots are gaining ground. According to a current studies by Juniper Research, artificial intelligence and virtual assistants will revolutionize the service industry fundamentally by 2022. Companies can save up to $8 billion a year by innovatively expanding their processes. But what defines a good chatbot and how can you make the most of the current technological options? Three tips for strategic planning.
As one of the first industries to do so, the media industry was subject to digital change. Media companies had to reinvent themselves in the early stages of the digital revolution in order to survive. Problems such as the dying of newspapers, but also the fundamental change in consumer behaviour have made the industry faster and more innovative. The waves of digitalisation have left a fundamental mark on the media landscape to this day. But change never ends – these three trends will revolutionize the media industry next.
Anyone who uses Facebook will have already met them – the chatbots. These digital dialogue systems are increasingly shaping the Internet world and revolutionizing the services and marketing activities of companies. But they are also appearing increasingly as virtual personal assistants in our private lives.