Neuromarketing - neue Instrumente im Marketing

Neuromarketing – An evolution of classical marketing

Neuromarketing is an important step towards customer-oriented marketing. With the new knowledge from brain research and neurosciences, not only marketing and communication processes can be improved, but companies can stand out from the competition...
Branding of the Mind

Branding of the Mind – The Power of Continuity

A memorable and recognizable branding is one of the most important marketing missions. In the agencies and departments, words such as "Top of Mind","Brand Recognition" and many other technical jargon are often used. They...