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Neuromarketing - neue Instrumente im Marketing

Neuromarketing – An evolution of classical marketing

Neuromarketing is an important step towards customer-oriented marketing. With the new knowledge from brain research and neurosciences, not only marketing and communication processes can be improved, but companies can stand out from the competition in an age of information overload. Broken down to the essentials, neuromarketing means that you make subconscious buying decisions to a large extent. Emotions and the optimal combination of various factors in the consumer’s head play a central role in the choice of products and services. Neuromarketing wants to address these subconscious processes and use them for branding and brand positioning.