Individuelles Marketing mittels Wearables

Individual marketing through wearables

If you look around the streets, conference rooms or the gym, you can see them everywhere – the wearables. A hype? It may be, but in spite of everything, it is a currently serious growth market. Especially the Smartwatches are experiencing their rise. The Apple Watch and its contemporaries from Motorola, Huawei or Samsung, they all increasingly drive the classic wristwatch away from people’s wrists. According to a current study, around 28 million Smartwatches are to be sold worldwide in 2016. There is no better reason for companies to extend their marketing to this segment. Everything is still in the mantra of the current communication age: “Mobile first”.