Chatbot Marketing für Startups

Chatbot Marketing for Startups

Digital marketing is constantly changing. With digital media and new technologies, strategies are changing and marketers' arsenals are being supplemented. While many of these new tools are often just short trends that fade away...
Alexander Pinker - Interview Startup Magazin "StartingUp"

It begins with a vision – StartingUp 03/2016

Interview with the founder's magazine "StartingUp", under the heading Gründertalk, about the topic of founding as a student.
Neuromarketing - neue Instrumente im Marketing

Neuromarketing – An evolution of classical marketing

Neuromarketing is an important step towards customer-oriented marketing. With the new knowledge from brain research and neurosciences, not only marketing and communication processes can be improved, but companies can stand out from the competition...
Individuelles Marketing mittels Wearables

Individual marketing through wearables

If you look around the streets, conference rooms or the gym, you can see them everywhere - the wearables. A hype? It may be, but in spite of everything, it is a currently serious...
User Experience Neuromarketing

Neuro User Experience – what UX Designer can learn from neuromarketing

A good user experience is the cornerstone of all business processes. From product design to marketing messages, user experience is the key to success. The better a company meets a customer's expectations, the more...