Branding of the Mind

Branding of the Mind – The Power of Continuity

A memorable and recognizable branding is one of the most important marketing missions. In the agencies and departments, words such as "Top of Mind","Brand Recognition" and many other technical jargon are often used. They...
Neuromarketing - neue Instrumente im Marketing

Neuromarketing – An evolution of classical marketing

Neuromarketing is an important step towards customer-oriented marketing. With the new knowledge from brain research and neurosciences, not only marketing and communication processes can be improved, but companies can stand out from the competition...
Alexander Pinker - Interview Startup Magazin "StartingUp"

It begins with a vision – StartingUp 03/2016

Interview with the founder's magazine "StartingUp", under the heading Gründertalk, about the topic of founding as a student.

Brand Egg – a look at the personality of a company

Similar to a person, companies also have a personality. Be it through their culture or the way in which they communicate and place their brands. But similar to a person, many companies are not...
User Experience Neuromarketing

Neuro User Experience – what UX Designer can learn from neuromarketing

A good user experience is the cornerstone of all business processes. From product design to marketing messages, user experience is the key to success. The better a company meets a customer's expectations, the more...