Neuromarketing is an important step towards customer-oriented marketing. With the new knowledge from brain research and neurosciences, not only marketing and communication processes can be improved, but companies can stand out from the competition in an age of information overload. Broken down to the essentials, neuromarketing means that you make subconscious buying decisions to a large extent. Emotions and the optimal combination of various factors in the consumer’s head play a central role in the choice of products and services. Neuromarketing wants to address these subconscious processes and use them for branding and brand positioning.
A memorable and recognizable branding is one of the most important marketing missions. In the agencies and departments, words such as “Top of Mind”,”Brand Recognition” and many other technical jargon are often used. They all express one thing: the customer should immediately think of our brand when he has a colour, sound or product category in mind.
If you look around the streets, conference rooms or the gym, you can see them everywhere – the wearables. A hype? It may be, but in spite of everything, it is a currently serious growth market. Especially the Smartwatches are experiencing their rise. The Apple Watch and its contemporaries from Motorola, Huawei or Samsung, they all increasingly drive the classic wristwatch away from people’s wrists. According to a current study, around 28 million Smartwatches are to be sold worldwide in 2016. There is no better reason for companies to extend their marketing to this segment. Everything is still in the mantra of the current communication age: “Mobile first”.